When executed strategically, email marketing remains one of the most effective tools in your digital marketing toolkit. Whether you're launching your first campaign or refining an existing one, this session will equip you with the knowledge, tools, and strategies you need to build impactful email campaigns that engage audiences, grow your brand, and drive business results.

We’ll walk through how to plan your content based on the cadence that works for your organization:

• If you plan quarterly, how do you build themes and campaigns that carry forward?
• If you plan monthly, how do you structure your calendar so your messaging stays consistent and purposeful?
• If you plan weekly, how do you maintain a steady stream of relevant, high-quality content without burning out?
 

And once the content is ready, we’ll go through some of the most common questions, including:

• How to build a high-quality email list, the foundation of every successful campaign
• How to craft emails that get opened and clicked, including persuasive subject lines and compelling content
• How to choose the right email platform, focusing on Mailchimp and Constant Contact
• How to optimize your send strategy with smart timing and consistent scheduling
• How to measure and refine your campaigns using data that actually matters
 

Join us to master email marketing and start turning those clicks into loyal, nurtured relationships!

PRESENTER

Amanda Gluck, Founder and CEO

Bytesize Communications

Amanda Gluck is the Founder and CEO of Bytesize Communications, a marketing and communications consulting firm. With a focus on empowering companies to highlight their achievements, establish credibility, demonstrate thought leadership, and build strong organizational cultures, Bytesize thrives under her leadership. Amanda specializes in creating impactful marketing and communication strategies that yield real results. Understanding that companies often struggle with implementing everything at once, she breaks down complex strategies into bite-sized pieces, making them more manageable. By leveraging storytelling, engaging content, and strategic messaging, she helps clients achieve success and create a lasting impact in their industries.

In addition to her role at Bytesize Communications, Amanda is actively engaged in community organizations. She has served as President and Past President of SMPS Maryland and now supports the chapter as the Communications consultant. Amanda earned her Certified Professional Services Marketer (CPSM) credential.